Why Influencer Owned Brands Are Thriving While Others Fail
Influencers aren’t just promoting brands—they’re building them. Dive into the rise of influencer owned brands and the smart strategies driving their success.
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Influencer Marketing Case Study: Building Trust for MADE EASY Among GATE Aspirants
Case Study: MADE EASY Industry: EdTech / Test Prep Campaign Type: Nano Influencer Campaign Campaign Overview This influencer marketing case
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Social Media Influencers Must Choose: Support India or Face the Ban
In the aftermath of the recent Pahalgam terror attack, the Indian government is making its stance crystal clear:👉 National interest
How Influencer Marketing Agencies Can Prioritize Influencer Mental Health?
The tragic loss of influencer Misha Agrawal has cast a harsh spotlight on the mental health crisis brewing within the influencer ecosystem. This blog explores the urgent need for influencer marketing agencies and brands to go beyond metrics—prioritizing creator well-being, ethical collaborations, and sustainable career paths in an industry that too often values followers over feelings.
How to Vet Influencers Without Any Paid Tools (Using Only Native Insights)
Most marketers believe you need paid tools to find influencers, but the truth is—manual methods work better. Learn how to vet influencers using only native insights from Instagram, YouTube, and LinkedIn. This guide walks you through the exact steps to build a free, high-quality influencer list.
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Checklist for Building a Winning Influencer Database Before Outreach
In today’s digital-first world, brands are racing to partner with influencers to boost visibility, trust, and sales. But here’s the
UTM Tracking Links Are Crucial for Influencer Campaign Measurement?
UTM tracking links are game-changers in influencer campaign measurement. Discover how to use them for better data, optimized strategy, and measurable ROI from every influencer you work with.
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Influencer Marketing Agency Drives EdTech Conversions
A data-led influencer marketing agency campaign that helped an EdTech brand convert mid-funnel prospects into high-intent users—using nano influencers, authentic YouTube integration, and smart storytelling. Discover the strategy that delivered real results without a massive budget.
Top 3 Influencer Marketing Strategies Brands Should Avoid
Not all influencer campaigns go as planned. This article explores three real-life marketing failures—from body-shaming blunders to fake “organic” promotions—and unpacks the lessons every brand and marketer should know to avoid similar pitfalls.
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What Hanuman Ji’s Entry into Lanka Teaches Us About Smart Market Entry
What can ancient mythology teach us about modern marketing? Hanuman Ji’s strategic entry into Lanka holds powerful lessons for startups, marketers, and influencer agencies looking to make smart, impactful market entries.