Influencer Connect, a fast-growing influencer marketing agency, recently partnered with one of India’s top EdTech brands. Known for helping students crack competitive exams like GATE, ESE, and PSUs, the brand enjoys strong credibility and results to match—thanks to hundreds of students securing All India Ranks. This case study highlights how we helped them move middle-funnel prospects, students already aware of the brand but still comparing alternatives—closer to conversion, using authentic creator-led content without burning through the budget.

Where the EdTech Brand Needed Support

The EdTech brand was converting well at the bottom of the funnel, especially with students already in touch with their counselors or test modules. But the middle of the funnel posed a challenge—students were aware of the brand but exploring other platforms with larger ad spends and social reach. This is where our influencer marketing agency came in—to ensure that this credible brand stayed top-of-mind through relatable, peer-driven content.

The Strategy: Building Trust Through Niche Influencers

We focused on nano YouTube influencers (1K–10K subscribers) who were already known within the exam prep space. These creators had built organic trust with their audiences over time. Instead of sounding like paid ads, our goal was to create videos that felt helpful, relevant, and personal.

What We Provided to Each Creator:

• A clear campaign brief with objectives and messaging
• Do’s and don’ts for brand-safe content
• Creative freedom to present the product in their own voice
• Integration suggestions (1–1.5 min mid-roll segments in longer videos)

How Our Influencer Marketing Agency Executed the Campaign

 

✅ 1. Objective Alignment

We collaborated with the EdTech brand to define clear goals—awareness lift, engagement, and viewership, particularly from students actively researching coaching options.

✅ 2. Onboarding & Briefing

We provided creators with detailed PDF guides to ensure brand alignment. Only after brand approval did we move to content creation.

✅ 3. Content Development

Influencers shot their content and submitted unlisted drafts for feedback. Final videos were uploaded only after strategic review and minor edits.

✅ 4. Tracking Performance

Within 72 hours of publishing, we tracked key metrics like views, watch time, clicks, and comments. UTM tags helped us monitor conversions.

✅ 5. Optimization

Top-performing creators were flagged for future campaigns. Underperformers were evaluated for fit or phased out. Every decision was backed by data.

Results That Moved the Needle

This campaign wasn’t just a single activation. It became a repeatable, scalable system for influence-led brand conversion.

📈 Key Outcomes:

• Improved middle-funnel conversion rates
• Higher engagement on influencer videos
• Increased traffic to the EdTech platform’s landing page
• A vetted pool of creators for future outreach

Why the Influencer Marketing Agency Approach Worked

✨ Targeted Micro-Influencers: These creators already had credibility in the exam prep space. ✨ Relatable Storytelling: No gimmicks—just real talk from real students and mentors. ✨ Performance-Led Decision Making: Every creator was evaluated on hard metrics, not vanity numbers. ✨ Scalable Campaign Model: This campaign can be adapted across different exams, courses, and regions.

Final Thoughts

This campaign proves that you don’t need a massive budget to create meaningful marketing outcomes. With the right influencer marketing agency and a smart, data-backed approach, even middle-funnel conversions can scale. If you’re an EdTech brand—or any brand—looking for real impact through influencer collaborations, let’s talk. This wasn’t just about running a campaign—it was about building a system. From analytics to creative integration, our influencer marketing agency created a model that scaled.
If you’re curious about how influencers impact every stage of the funnel—not just the middle—you’ll enjoy our blog on How Influencers Drive Results Across the Content Marketing Funnel.