Why is Influencer marketing part of Content Marketing?– Content marketing is a form of digital marketing that helps engaging audience to the brand via creating organic content for the target audience.
Now arises a question if:
Content Marketing is a streamline form of digital marketing then why does influencers play a huge part in it?
-Anonymous
This blog addresses above question and explain in detail as to “Why is Influencer marketing part of Content marketing and not a different section of marketing as a whole?”
Influencer Marketing part of Content Marketing: Top 5 reasons
Here are top 5 Reasons as to why influencers do content marketing-
1) Communicating a dedicated message– So the first part being communicating the dedicated message define the value of call to action which varies from brand to brand based on their specific product or service. Talking about call to action for those who are not aware about it. Call to action is basically dedicated action that you want your audience to take after consuming your content in a static/video or a carousel format.
2) Scripting– Now you must be wondering that every influencer content is scripted which is not really the case. When we are talking about scripting, it means that there is a rough draft of information that the brand give as a brief to the influencer to communicate the brand goals and since it plays an important part in the process, therefore we consider it as a part of content marketing.
3) Outreaching a larger segment of audience in a particular niche– Since we have understood the part of communicating via message and the importance of scripting in influencer marketing, now is the time for the influencer to create a video or any other format for that matter, that largely caters to the specific niche that urges the user to purchase or avail that particular product and service therefore marketing is important and which makes it dedicated and a huge section of influencer marketing.
4) Audience Engagement- Now that the content has gone live and a major section of the audience has consumed the content, now comes the part where we need to analyze why is content marketing again involved. The reason being when you scroll below the video either YouTube, LinkedIn or Instagram post you come across a lot of comments, like, and shares and when you consume that particular data sometimes it’s crawl down in order to understand others point of view about that particular content please and it really triggers your subconscious in some way and when you go through the comment section which is the part of the content then that impacts your decision making skills which is another reason .
5) Organic Marketing- Since everything as discussed from the very first point till now is completely manual, organic and creative and it doesn’t involve any specific tools therefore we consider it a part of organic marketing where user comes across real time influencer content and give feedback and based on those feedback other people get influenced.
I think it’s pretty much clear now that as to how we consider Influencer Marketing as part of Content Marketing and not a different section all together in digital marketing.
I hope all the readers got an inside into it and if you like the content then keep showering your love and support by following Instagram and LinkedIn pages as well looking forward to your feedback on this blog, also coming up with much more inside full pieces in near future.
Saumya Dudeja