Client: MADE EASY

Industry: EdTech / Test Prep

Campaign Type: Nano Influencer Campaign

Campaign Overview

This influencer marketing case study showcases how MADE EASY, a well-known brand in GATE and ESE preparation, successfully leveraged nano influencers on YouTube to build credibility and deepen brand trust among serious exam aspirants. The objective was to drive organic engagement and avoid salesy promotion, making the campaign feel like genuine peer-to-peer recommendations.

Goals

Promote MADE EASY’s GATE preparation tools (test series, mock exams)
Maintain an organic, student-first tone
Build long-term trust via high-credibility influencers

Strategy Snapshot

Platform: YouTube
Influencer Type: Nano influencers with subject matter credibility
Tone: Authentic, experience-based content
Target Audience: GATE aspirants preparing for the upcoming exam season

Execution Tactics

✅ Collaborated with 5 nano influencers who had a loyal following among GATE aspirants
✅ Prioritized influencers who had personally used MADE EASY products
✅ Ensured each video shared actionable insights while subtly integrating the brand
✅ Encouraged open, honest storytelling over direct promotion

Featured Influencers & Performance

🔹 Abid Hussain

Views: 2,729
Engagement: 111 Likes | 46 Comments
Content: Shared tips on maximizing scores using MADE EASY’s test series
Impact: Strong resonance through authentic storytelling
Video link: Watch here

🔹 Sonu Yadav (Video 1)

Views: 3,000
Engagement: 126 Likes | 138 Comments
Content: Promoted staying calm and using MADE EASY resources strategically
Impact: High engagement indicated strong trust and influence
Video link: Watch here

🔹 Omi Kakadiya

Views: 2,109
Engagement: 90 Likes | 22 Comments
Content: Helped aspirants focus on weak areas using structured tests
Impact: Smaller reach but quality audience interaction
Video link: Watch here

🔹 Grow With IITians

Views: 3,200
Engagement: 79 Likes | 92 Comments
Content: Advocated structured practice using MADE EASY tools
Impact: Insightful, value-driven feedback in comments
Video link: Watch here

🔹 Sonu Yadav (Video 2)

Views: 2,700
Engagement: 128 Likes | 108 Comments
Content: Reiterated key prep strategies and tool usage
Impact: Loyal audience appreciated consistent support
Video link: Watch here

🔹 Deepshika Goswami (Upcoming Video)

Content Expectation: Personalized review of MADE EASY test series
Impact (Expected): Fresh voice with relatable student narrative

Results

📈 Total Reach: 12,000+ views across 5 videos
💬 Community Engagement: Over 400+ combined likes and 377+ comments
🧠 Perception Shift: Reinforced MADE EASY’s position as a trustworthy, student-centric brand
📌 Influencer Loyalty: High potential for repeat collaborations due to influencer satisfaction and audience alignment

Why This Influencer Marketing Case Study Matters

This campaign is a prime example of how nano influencer marketing—when done with strategy and sincerity—can yield powerful results. Rather than spending on high-follower influencers, MADE EASY prioritized audience trust and contextual relevance—which paid off in authentic engagement and positive sentiment.

About Influencer Connect

At Influencer Connect, we craft high-impact campaigns rooted in credibility and relevance. This influencer marketing case study with MADE EASY reflects our belief that authentic voices build stronger brands.