Case Study: MADE EASY
Industry: EdTech / Test Prep
Campaign Type: Nano Influencer Campaign
Campaign Overview
This influencer marketing case study showcases how MADE EASY, a well-known brand in GATE and ESE preparation, successfully leveraged nano influencers on YouTube to build credibility and deepen brand trust among serious exam aspirants. The objective was to drive organic engagement and avoid salesy promotion, making the campaign feel like genuine peer-to-peer recommendations.
Goals
- Promote MADE EASY’s GATE preparation tools (test series, mock exams)
- Maintain an organic, student-first tone
- Build long-term trust via high-credibility influencers
Strategy Snapshot
- Platform: YouTube
- Influencer Type: Nano influencers with subject matter credibility
- Tone: Authentic, experience-based content
- Target Audience: GATE aspirants preparing for the upcoming exam season
Execution Tactics
✅ Collaborated with 5 nano influencers who had a loyal following among GATE aspirants
✅ Prioritized influencers who had personally used MADE EASY products
✅ Ensured each video shared actionable insights while subtly integrating the brand
✅ Encouraged open, honest storytelling over direct promotion
Featured Influencers & Performance
🔹 Abid Hussain
- Views: 2,729
- Engagement: 111 Likes | 46 Comments
- Content: Shared tips on maximizing scores using MADE EASY’s test series
- Impact: Strong resonance through authentic storytelling
- Video link: Watch here
🔹 Sonu Yadav (Video 1)
- Views: 3,000
- Engagement: 126 Likes | 138 Comments
- Content: Promoted staying calm and using MADE EASY resources strategically
- Impact: High engagement indicated strong trust and influence
- Video link: Watch here
🔹 Omi Kakadiya
- Views: 2,109
- Engagement: 90 Likes | 22 Comments
- Content: Helped aspirants focus on weak areas using structured tests
- Impact: Smaller reach but quality audience interaction
- Video link: Watch here
🔹 Grow With IITians
- Views: 3,200
- Engagement: 79 Likes | 92 Comments
- Content: Advocated structured practice using MADE EASY tools
- Impact: Insightful, value-driven feedback in comments
- Video link: Watch here
🔹 Sonu Yadav (Video 2)
- Views: 2,700
- Engagement: 128 Likes | 108 Comments
- Content: Reiterated key prep strategies and tool usage
- Impact: Loyal audience appreciated consistent support
- Video link: Watch here
🔹
Deepshika Goswami
Content Expectation: Personalized review of MADE EASY test series
Impact (Expected): Fresh voice with relatable student narrative
Video Link: Watch here
🔹 Arpit Yadav
Views: 2,900
Engagement: 120 Likes | 24 Comments
Content: Live walkthrough of MADE EASY strategies and exam prep hacks
Impact: Highly focused audience interaction in real-time
Video Link: Watch here
🔹 GATEwithArmaan
Views: 1,500
Engagement: 72 Likes | 40 Comments
Content: Reviewed MADE EASY mock test benefits and personal prep routine
Impact: Strong relatability and practical advice appreciated by viewers
Video Link: Watch here
🔹 Arpit Yadav (Live Session 2)
Views: 1,000
Engagement: 65 Likes | 15 Comments
Content: Follow-up live session with live Q&A on test strategy and MADE EASY tools
Impact: Strengthened trust with consistent, helpful engagement
Video Link: Watch here
Results
📈 Total Reach: 20,000+ views across 10 videos
💬 Community Engagement: Over 800+ combined likes and 500+ comments
🧠 Perception Shift: Reinforced MADE EASY’s position as a trustworthy, student-centric brand
📌 Influencer Loyalty: High potential for repeat collaborations due to influencer satisfaction and audience alignment
Why This Influencer Marketing Case Study Matters
This campaign is a prime example of how nano influencer marketing—when done with strategy and sincerity—can yield powerful results. Rather than spending on high-follower influencers, MADE EASY prioritized audience trust and contextual relevance—which paid off in authentic engagement and positive sentiment.
About Influencer Connect
At Influencer Connect, we craft high-impact campaigns rooted in credibility and relevance. This influencer marketing case study with MADE EASY reflects our belief that authentic voices build stronger brands.
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